Pricing
Menu operations for every stage of growth
Print, digital signage, listings and web from one place. Choose the plan that matches how your menus are run.
Independent restaurants
Design
Design, edit, print and publish your restaurant menus.
$24 /mo, paid annually
Start with Design
Thousands of menu templates- Advanced formatting and easy editor
- Brand kit: fonts, colors, logos
- Print ready PDFs and specialty printing
- QR codes, web links, downloads
- Table tents, flyers, posters and more
- AI service chat
Growing and multi-location brands
Pro
Update menus then publish across print, signage, listings, and web.
$50 per location / mo, paid annually
Get ProEverything in Design, plus
Toast and Square POS sync- Searchable item library
- Website menus that update on publish
- Mobile menus and QR codes
- Link pages app
- Video support in designs and signage
- Menu Copilot spell check
- Manage brands across locations
- Add-on digital signage
- Add-on listings
8-200+ locations
Enterprise
Every menu, every outlet, one platform that F&B and marketing control.
Built to your group
Get a free ROI consultation
Setup around your processWe configure locations, brands, templates, item library, permissions and approvals to match how your group already works.- Signage and listings at scaleWe are a full provider of digital signage and web listings for all of your locations.
- Full visibility across every locationOne source of truth for every menu, so F&B and marketing leaders can see what is live at any location at any time.
- Menu data infrastructureAll menu data held centrally. 86 items. Price variants per location.
- Locked brand templatesLocations change menu data only. The design stays exactly as you built it.
- Approvals and permissionsRoles by location and access level.
- Onboarding, training and an account managerWe rebuild your menus, set up the templates and train your operators.
Hotel groups, restaurant groups, park concessionaires, museum dining, senior living. Most start with a paid pilot, credited toward rollout.
Add-Ons
Included at group pricing on Enterprise
Pro add-on
Display
$20 per screen / mo
Digital signage driven by your menu designs. Schedules, playlists, 4K video, automatic POS updates.
Pro add-on
Listings
$60 per location / mo
Hours, menus and details synced to Google, Apple Maps, Yelp and 60+ publishers, with search analytics.
Menu services
Quoted per project
Our designers rebuild your existing menus in the platform so your team starts with finished templates.
Enterprise
Every menu in the portfolio, in one place,
visible to the people responsible for it
Menu data lives in the account at the outlet level, not in a design file and not in someone's personal account. F&B and marketing see what every location is running right now, what changed and who changed it, without asking anyone to send a PDF.
For F&B
Run the portfolio without chasing locations
- One dashboard across every location and outlet, with search once you pass a handful of locations
- Drill into any outlet to see its live menus, brand kit and screens
- Item library as the record: change a price once and every menu carrying that item updates
- Operators toggle an item off when it runs out instead of retyping or reprinting
- Files sit at the outlet, so nothing walks out the door with seasonal turnover
- SSO through Azure or Google to onboard and offboard staff in bulk
For marketing
Stop being the correction layer
- A change log showing what was edited, when, and what the value was before
- An approval queue you clear by location, instead of opening menus one at a time
- Print, website, mobile, QR, screens and listings publishing from the same approved menu
- Live HTML menu links in place of PDFs, crawlable by search and readable on a phone
- Menu Copilot catches the food specific typos before a menu reaches print or web
- The menu guests see online matches the one on the table, every location
Brand standards
Locked templates, so the standard holds
without anyone policing it
Brand templates are protected originals. Operators work inside them and edit menu data.
They cannot move the logo, change the type, restyle a header or unlock what you locked.
The template stops drifting a copy at a time, and nobody has to catch it on review.
A brand kit per concept
Logos, custom fonts and exact hex codes, assigned per outlet so multi brand groups stay distinct
Data only editing
Scope a user to menu data and spacing. No design tools, no new files started from scratch.
A staging area for designers
Build the next template without operators seeing it until you release it
Locked design elements
Lock a logo, a border or a whole group. Operators cannot unlock or reposition it.
Branded specials, not free styling
Preset highlight styles operators switch on, so a feature always looks the way you designed it.
Print check before it ships
Overlap and safe zone warnings catch the spacing problems operators would not notice.
What changes for a group
| The question | How it usually works | With MustHaveMenus |
|---|---|---|
| Where menu data lives | In design files, in personal accounts, and in whatever the last person exported | In the account at the outlet level, as data, separate from the layout |
| What corporate can see | Whatever locations remember to send, usually after the fact | Every live menu in one dashboard, plus a change log of what moved and when |
| One menu change | Several rounds of revision between the location, the design team and a vendor | The operator edits the data, corporate clears it from one approval queue |
| Brand standards | A person checking every file and correcting formatting | Locked into the template, so the layout cannot be broken in the first place |
| The menu on your website | A static PDF someone has to export and re-upload | A live link that updates on publish, readable on a phone and crawlable by search |
| When staff turn over | Files leave with the account they were built in | Files stay with the outlet, access is added and removed through SSO |
How groups get started
Your free menu operations consultation
Before anyone talks about software, we get on a call and map how a menu change actually moves through your group today, and what that workflow costs you. Most groups have never seen the number.
Get a free consultationA live 45 minute working session
On a call with our enterprise team, not a form. Your F&B, marketing and location teams walk us through how one menu change happens today, end to end.
We model it in your numbers
Menus per location, rounds of revision, hours per review, rework when a layout breaks, and what that costs per year.
You get it in writing
A one-page business case comparing the direct and indirect costs of today's process to MustHaveMenus, showing the hours your team gets back and how much faster changes reach every location, ready to share internally.
Start with a paid pilot
A handful of locations run for real, with our team rebuilding the menus and training your operators. The pilot fee credits toward rollout.
What our customers are saying...
-
“Selecting MustHaveMenus was far and away the strongest choice for menu management.”
Alyssa Caputo
Director of Marketing,
José Andrés Group -
“If you're not using a centralized menu tool that manages brand identity, print, and website updates, you're wasting a massive amount of time.”
Christa Weaving
Chief Marketing Officer,
Charlie Palmer CollectiveVice President Brand & Marketing for Appellation
-
“MustHaveMenus + Toast has been a game changer for us.”
Brian Griffin
Director of Operations,
Starr Hill Brewing
Frequently Asked Questions
What do I get with a Pro plan?
At MustHaveMenus, we work hard to make sure our customers have all the tools they need for menu design and marketing in one place. With a Pro Plan, you can create and save an unlimited number of menus to your account, upload your own graphics, logos, and backgrounds, and use images from our clipart library. You can also download a PDF of your menu at any time for in-house printing, or order prints with a click and get menus delivered to your door. You also get complete access to our digital tools such as branded Link Pages and Mobile Menus, both with unlimited views.
You can pull data directly from your Toast or Square POS system which will save you data entry time and ensure your prices are up-to-date. Design digital menu boards and digital signage that include stock videos to add some flair. You can download the MP4 videos used in your designs.
In addition, you have access to Facebook posting and easy website integration.
What's the difference between the monthly plan and annual plan?
The savings! Each plan offers the same benefits, but with an annual plan, you save over 15% for paying up front (that's a savings of $108 per year!).
What is your standard pricing?
Pricing for our monthly and annual plans are $59/month or $600/annually US, respectively. Plans renew automatically every calendar month or year until cancelled.
What do I get with the Display add-on?
The Display add-on is an exciting product that allows you to manage all your digital displays in one place. You can easily add display devices, create playlists and add schedules to control updates to content at specific dates and times. You can assign permissions to specific users and more.
Do I print my own menus, or do you print them?
With a Pro plan, you can do either, or both! Download a high-resolution PDF of your menu at any time, allowing for in-house printing. You can also order professional printing with MustHaveMenus to get menus delivered right to your door. Many of our customers opt to print their most variable menus in-house (such as a Daily Specials menu) and order their dine-in and takeout menus with us!
Will a real person answer my chats?
We certainly will! Our menu experts in Customer Service are available via chat or via email, 8am - 4pm Pacific, Monday through Friday.
Is there a contract or cancellation fee?
Nope! While accounts are set to automatically renew, you can cancel at anytime to avoid the next charge. Canceling can be done through your account settings or by contacting Customer Service.
What are the hidden fees? (Also known as "What's the catch?")
No hidden fees, no catch. Plan rates are shown above and printing prices can be found here.
If I cancel my account, are my menus or digital tools deleted?
File storage is not guaranteed for canceled accounts. Canceling your account places it into an inactive state, during which time you will not be billed and your menus will not be accessible. You can log in again at any time to reactivate your account and continue working. If you do not want to possibly risk losing your files, we recommend pausing your subscription if you need to take a break rather than canceling.
Can I switch back to a free trial after purchasing a Pro/Design Plan subscription?
Free trials are perfect for testing out all our available products without having to make a purchase immediately. That being said, once you have signed up for a paid plan, you will be unable to switch back to a free trial account.
You can pause or cancel your subscription at any time. When you are ready to work on your assets again, it will be necessary to sign back up for your subscription.
What do I get with a Location add-on?
Our location add-on is available to customers with an active Pro Plan. Locations can be added to your subscription for $49/month or $492.00/annually per location. Locations offer:
• custom brand kit
• unlimited designs
• dedicated QR codes
• unique Online Menu
• unique Link Pages (Landing Pages)
• simple sharing options
Can I remove a Location add-on?
Yes! Locations can be removed under your Account Settings. Once a location is removed from your account you will no longer be billed for it on a monthly basis. When a location is removed, you will have the option to delete or transfer your files over to a different location in the account.
What do I get with a Teams add-on?
Our Teams add-on is available for free for customers with an active Pro Plan. Team members are assigned to specific locations and only have access to assets associated with the location.
Can I remove a Teams add-on?
Yes! Team members can be removed under your Account Settings. When a team member is removed, you will have the option to reactivate them or remove them permanently.
I've got a question you haven't covered here.
We'd love to hear from you. Customer Service is available via chat or via email, 8am - 4pm Pacific, Monday through Friday. You can also check out our Help Center for more FAQs, how-to articles, and tutorials.